Now that Google is Making the Web Instant has Blogging Becoming Outdated?

Blogging is in general-​even when done on a daily basis-​not instant. Trends, prod­ucts, peo­ple and the world’s cli­mate are chang­ing so quickly that a human con­trolled blog may not be able to keep up with the fre­quency to which infor­ma­tion is put out.

It’s inter­est­ing that with all the com­pe­ti­tion to get the best story, write about fresh ideas, high­light the newest prod­ucts, fash­ions, etc depend­ing on your niche that blog­ging has become to what all this instant infor­ma­tion is like the pager was to the cell­phone. Yeah, you could con­tact a per­son through a pager, but with the cell­phone the con­nec­tion was instant.

So what are we blog­gers to do in these chang­ing tech­no­log­i­cal times? Should we just pack up our blogs and con­sider defeat because we can’t seem­ingly keep up or should we spread our wings and try to be more inno­v­a­tive?

I say this is where plain old inge­nu­ity comes in. Let’s take for instance the cre­ation of the light bulb as an exam­ple. While Thomas Edison is cred­ited with its cre­ation he wasn’t the first man to come up with elec­tric light. He just came up with the most mar­ketable brand of it. He was able to get his light bulb into more home and make it the house­hold neces­sity it is today.

Joseph W. Swan actu­ally began work­ing on the light­bulb ahead of Edison, but his ear­lier exper­i­ments weren’t as suc­cess­ful because his bulb burned out quickly. Edison mod­i­fied Swan’s work to make a bulb that would burn long enough to be truly use­ful.

Did Edison’s efforts com­pletely edge Swan out? No. In a let­ter to Edison Swan stated:

“I had the mor­ti­fi­ca­tion one fine morn­ing of find­ing you on my track and in sev­eral par­tic­u­lars ahead of me — but now I think I have shot ahead of you and yet I feel there is almost an infin­ity of detail to be wrought out in the large appli­ca­tion now await­ing devel­op­ment and that your inven­tive genius as well as my own will find very ample room for exer­cise in car­ry­ing out this gigan­tic work that awaits exe­cu­tion.”

What this meant was there was room for the two to work together. In 1883 the Edison & Swan United Electric Light Company was formed.

What does this have to do with blog­ging? While Google may have made infor­ma­tion more acces­si­ble on an instant basis blogs will con­tinue to have a place along­side them. We blog­gers write the infor­ma­tion that cre­ates the needs for these searches.

Regardless of what peo­ple say about SEO and whether or not Google instant search hurts or helps it blogs will con­tinue to have a place. Unless some­one comes up with a way to instantly post from our thoughts. No amount of tech­no­log­i­cal advances will remove the human con­nec­tion. That is why news­pa­pers and mag­a­zines are still in print even with the pro­lif­er­a­tion of the web.

In a future post we will dis­cuss how to merge Google instant search and our blogs to cre­ate bet­ter blog­ging rela­tion­ship between this new tech­nol­ogy and blog plat­forms.

Thanks for read­ing,