What the heck is ROI and Are You Getting it Out of Your Blog?

23 Aug
2010


ROI: Return on Investment.

This gen­er­ally relates to SEO in regard to PPC adver­tis­ing. Don’t know what these are? We will dis­cuss these soon. A desired Return on Investment or ROI is what moti­vates us to sit in an unmanned (home) office and blog. So to gain ROI we have to make an invest­ment. What is the invest­ment in blog­ging?

1. Time

We invest our time into putting our thoughts onto paper. For some it may take as lit­tle as twenty min­utes to write a post and for oth­ers it may take hours. Either way we have to set aside time to be a truly effec­tive blog­ger.

2. Energy

Other blog­gers under­stand what many peo­ple don’t: That it takes a cer­tain amount of energy to pro­duce ideas, write about them, and then actively pro­mote them to your desired read­ers.

3. Patience

It takes con­sid­er­able patience from the time you begin your blog to see actual results. There are times when you set blog­ging goals for your­self and it may take a few months for you to achieve them. Patience is what keeps us from giv­ing up while we wait.

So if we were to com­bine what we put into blog­ging with our desired results in math­e­mat­i­cal terms it would be:

Time × Energy × Patience = ROI

So what is your ROI?

My ROI is feel­ing like I can write some­thing that helps another blog­ger to nav­i­gate the blo­gos­phere bet­ter or fine-​tune their blog so they can achieve their best ROI.

My ROI is at times earn­ing money for my hard work, build­ing and main­tain­ing great busi­ness rela­tion­ships, see­ing my work in print and cre­at­ing an occu­pa­tion that gives me the free­dom to be who I need to be in my per­sonal life.

Everyone’s ROI may be dif­fer­ent. The impor­tant thing is that you have a ROI.

Building and main­tain­ing a blog is a tremen­dous invest­ment that demands a return. So I encour­age you to think about what your ROI is. It just may moti­vate you to con­tinue when things are not pro­gress­ing as quickly as you think they should. It may also help you to exam­ine ways in which you can get a greater ROI thus shed­ding new light on your blog and your efforts.

Thanks for read­ing,

Literary Nobody

Toya Bryant has written 193 article(s) for this site

Toya Bryant aka Literary Nobody is a Freelance Writer/Blogger who promotes positive thinking and actions within the community and the family. She also writes about the positives and negatives of technology, internet security and social media.

  • http://www.kristenacthemaniac.blogspot.com Theresa

    I love to write. I am plagued with thoughts and ideas which won’t go away until I write them down. I have a prob­lem how­ever, with fol­low­ing a project through to the end. So I started my blog­fic­tion to force myself to write and rein­force a stick-​to-​it atti­tude. Knowing that the blog is hang­ing out there in pub­lic view moti­vates me to write often and to keep push­ing the story through.

    My ROI: More logged writ­ting time, which means improved writ­ing skills, and see­ing my story unfold. :)

  • http://www.literarynobody.com/ Literary Nobody

    Great ROI Theresa! You def­i­nitely have devel­oped great fol­low through now. That is what blog­ging is all about for writ­ers. Putting their craft into reg­u­lar prac­tice makes them bet­ter writ­ers and chal­lenges them. What you have cre­ated through your story is what every writer dreams of..consistency.

  • http://forcoloredgurls.com Jamiefleming

    Great post! Definitely some­thing to think about. My ROI is feel­ing like I’m motivating/​inspiring/​informing my read­ers to live their best lives; it’s also a way to sup­ple­ment my income.

  • http://www.literarynobody.com/ Literary Nobody

    Wonderful Jamie! That is a great ROI. That is really what it is all about. Especially when we feel it ben­e­fits other. Thanks for the com­ment :)



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